Before going into our plans for the app I’m going to talk about the submission procedure briefly. Submitting to apple can be a huge pain for anyone that has done it they will know and for anyone who is going to do it anytime in the future then be warned it is a lot of work.
First of all as detailed as apples instructions are they are not suitable for every submission. We made our app in flash and Adobe are actually pretty great, they include a lot of the stuff needed to submit in Flash itself. The likes of icons etc. The apple instructions went on a bit about using xcode which we never used at all but building up to submission we were confused in the office about what we needed xcode for. Turns out we only needed xcode and a mac to send the app over to apple once everything else was done.
Once all the little details where done and we sent it over it was just a waiting game. Apple took 6 working days to get back to us about the app. They rejected it at first due to their new rules regarding kids games and privacy policies. So we fixed the legal mumbo jumbo and resubmitted. After exactly 6 working days again the app came back as approved and all that was left was to fill in bank details and choose our contract and less than an hour later it was up on the app store and obviously the first thing I did once it was downloaded was find a bug but at least it wasn’t game breaking :-o so it will be fixed with a simple update.
That was a bit of a surprise once it was approved how quick it went up. When initially submitted we chose a release date of Sept 16th but it was rejected before that date. We thought we might get to choose a new date but instead once approved it went live fairly quickly which we were fine with as we just wanted it out there.
So going forward October is a big month for us. We will start marketing the app. Our marketing team are finalising details of the marketing campaign so hopefully the app will take off. We want it in schools around the world asap. In terms of developing the app we have big expansive updates planned that will make the game a whole lot better. I can’t go into the details about our features planned but they are very cool and very exciting so we are all looking forward to driving on with it but our next step is to port the app to android devices and iPhones.